Apple Is Ready to Ditch the Mac
Apple is the master of radical pivots. It killed the floppy drive, the CD bulldoze, and the headphone jack in iPhones, while Macintosh systems went from the Motorola 68000 to the PowerPC chip to the Intel X86 line of chips.
A very memorable pivot came when the company dropped the Apple tree II line of machines with an event called Apple II Forever. While it extolled the venerable automobile with a fancy new model, information technology marked the end of the organization.
What I'm sensing is that like the old Apple tree 2 (forever), the Mac volition be phased out and the whole line will be replaced by iPads.
I've made this assertion earlier and received a skilful amount of detest mail, and I'grand prepared for more. But my thinking is based on the latest Apple commercial for the iPad Pro, a machine with qualities similar to the Microsoft Surface Laptop.
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Hither, a picayune girl is floating around boondocks with her iPad Pro doing all sorts of fiddling around. She's in a tree; she's in a field. At the end, her mom asks her what she is doing with her computer. The girl responds by asking, "What's a computer?"
The girl is about 10 years old. If she does not know what a computer is by the age of ten, then our school systems are worse than I thought. Maybe she's just being rude or mean to her mom.
Since negativity seem out-of-bounds for an Apple commercial, I assume the betoken is to highlight Apple tree's attitude towards computers. The little daughter rejects the notion of a figurer itself and thus separates an iOS device from everything you think of as a PC. The ad ends with a mention of iOS.
Earlier in the yr, Apple ran a short ad where it said that an iPad Pro isn't close to existence a computer. Information technology'south something better, more modern. The subtext of both ads is that computers are stupid or dead or passe. It'southward a rejection of the concept of computers.
What does this say most the Macintosh? I'm seeing the parallel with the Apple tree 2 and "Apple II Forever" extravaganza. It's the end of the line.
Apple tree mentions the Mac less and less at its big events. The company knows that the motorcar is a drain on resources that detracts from its new cadre business organisation, iOS and its mobile devices.
I know that Mac users do not want to see this reality, but the Mac is not a money maker. When you lot go into the Apple tree Store, you lot see the telephone and the watches front and center, and then the iPads, then the Mac.
There was some talk a few years ago about iOS on the Mac. That chatter largely subsided with the inflow of the iPad Pro, which changes the focus and solves the problem of having to develop two dissever and distinct OS lawmaking bases. Fifty-fifty Microsoft was non about to invest in parallel code evolution to this extreme. Google is near doing something like this, but basing information technology on Linux kernels.
Apple does have some Unix in the guts of macOS, just iOS seems scratch-built. On elevation of that, the company is doing all-encompassing custom flake engineering science with its ARM licensing and the A9 chip. This is a lot of heavy lifting at the nigh complex levels of blueprint.
Practise non get me wrong. The Mac is not dead tomorrow. But I've seen this exact scenario before and it does not bode well. If Apple rolls out some odd and out-of-place extravaganza for the Mac, you can be sure the terminate is near.
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About John C. Dvorak
Source: https://sea.pcmag.com/opinion/18564/apple-is-ready-to-ditch-the-mac
Posted by: bourbeauhagerre.blogspot.com
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